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Aluminum windows and doors Enterprises focus on product value, extraordinary cast brand

2012-9-25   release

    Concept of the brand is already the focus of attention of all walks of life, all aluminum doors and windows after years in development also began to strengthen brand building, new economic era with a resounding popularity of the brand is often able to bring more revenue, which Fang of course have to see how companies position themselves, to build itself into a kind of brand, all in all throughout the product is fundamental, extraordinary cast aluminum doors and windows business brand must begin to realize their value.

From product to product is a breathtaking leap, because it realized the value-added products.

    A superior brand of aluminum windows and doors, a brand must be clear, the core values are constantly heritage contain consumer sentiment, and brand strategy is from the perspective of the global use of strategic management approach to brand planning and implementation, through the establishment of clear brand Positioning to spread it in the spirit of the audience; the brand value and product quality is directly proportional to the grade, the lower the price of the product, brand loyalty is low, the greater the possibility of being replaced. Just because you want to pursue a higher and better value of greater, therefore, the need to constantly update the product, extending to the high-end market, in the face grass is always greener, fickle consumers, aluminum doors and windows from a functional brand to brand image type, experiential , affective escalating.

铝合金门窗企业注重产品价值,铸就非凡品牌.jpg

Functional brand

    The brand has become synonymous with the category, and when consumer spending, the demand for a particular category of goods necessary to fulfill a certain brand, this time, consumers can first think often become the preferred brand of consumer objects, which is the functional meaning of the brand. Brand in an area of the most powerful competitive advantage, is to become synonymous with this area.

Brand image type

    Mercedes and Santana cars in the "travel", "Speed" function almost the same as in the "gap comfort", "safety" aspects are far from the price difference is so big, what is the reason that thousands of Mercedes-Benz car buyers still preferred? This is because the Mercedes-Benz brand represents an image, then consumer spending is not the product itself, but through the symbolic image properties consumer brands, the brand has become a cultural realization and cultural code, then brand core values of the image meaning plays a more important role.

Experiencing brand

    Twenty years ago, Nestle coffee culture into China, coffee has become a status symbol for business people, and Starbucks will be broken down into the American culture of instant visual, romantic sharing experience hearing, taste, with a modern environment, pleasant style to create a "petty bourgeoisie gathering place" This is a strong "Petty Experience" experiential consumption in this process, in the form of consumer brand core values constitute the most important factor. This model will be popular around the world to experience the added value of coffee increased to more than 10 times.

Affective brand
    The highest level of brand features is the brand with consumers to establish a strong emotional connection. Let consumers choice behavior into spontaneous voluntary, a brand is not only the highest level of the product sold to consumers, but also to establish an interactive way fascinated consumers. If a consumer had a preference for a particular brand, the brand brings emotion, consumers will generate brand loyalty.

    Aluminum windows and doors brand companies do need to adhere to, and even a few generations. Brand building is not an overnight can be done. Whether production, operation or communication behavior, we must all start from the brand, all in line with the brand building needs, once the core values of the brand is established, we must adhere to this core philosophy, adhering to the core business on the basis of continuous development and evolution, constantly deepen and enrich the brand with the times.

From product to product is a breathtaking leap, because it realized the value-added products.

    A superior brand of aluminum windows and doors, a brand must be clear, the core values are constantly heritage contain consumer sentiment, and brand strategy is from the perspective of the global use of strategic management approach to brand planning and implementation, through the establishment of clear brand Positioning to spread it in the spirit of the audience; the brand value and product quality is directly proportional to the grade, the lower the price of the product, brand loyalty is low, the greater the possibility of being replaced. Just because you want to pursue a higher and better value of greater, therefore, the need to constantly update the product, extending to the high-end market, in the face grass is always greener, fickle consumers, aluminum doors and windows from a functional brand to brand image type, experiential , affective escalating.

    Aluminum windows and doors brand companies do need to adhere to, and even a few generations. Brand building is not an overnight can be done. Whether production, operation or communication behavior, we must all start from the brand, all in line with the brand building needs, once the core values of the brand is established, we must adhere to this core philosophy, adhering to the core business on the basis of continuous development and evolution, constantly deepen and enrich the brand with the times.